Diamond Awards

ISU CREDIT UNION RECEIVES DIAMOND AWARDS FOR OUTSTANDING MARKETING, BUSINESS DEVELOPMENT ACHIEVEMENTS

POCATELLO – ISU Credit Union was recently honored with 3 Diamond Awards, including two Category’s Best, which recognize outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.

“The financial services industry is a very competitive space. As marketers, it’s our job to embrace the organizations mission/vision and carve out our niche in the market. It’s all about telling a great story and we have an amazing one here at ISU Credit Union.  My team and I are extremely honored that CUNA recognizes the marketing and business development efforts we are delivering to our members” said ISU Credit Union Marketing Manager, BJ Fillingame.   

ISU Credit Union won the Membership Marketing and Ongoing Event categories. The Membership Marketing entry was for the “Forward Together” booklet and assisting materials for members merging into ISUCU from Scenic Falls Federal Credit Union. The “Welcome Back” entry included design and all events ISU Credit Union hosts and sponsors during back-to-school time. The last entry, also in the Ongoing Event category was for the ISUCU sponsored Revive at 5 – Educator’s Night.

“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”

Award winners were recognized at the council’s 25th annual conference held March 11-14 in San Francisco, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.  

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ISU Credit Union is a full-service financial institution, serving the financial needs of the educational community in southeast Idaho. ISU Credit Union consists of over 30,000 members and manages assets in excess of $235 million. For more information about ISU Credit Union, please contact 208.235.7100 or visit www.isucu.org.


About CUNA Marketing & Business Development Council

The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.